It’s a mild upset to industry insiders - who had their doubts that Mayweather would actually fight twice in a four-month period (something he has not done in over a decade) - that is he making this appointment. But now that he’s scheduled to perform on September 14th, you get the sense he will actually fulfill the remainder of his deal with Showtime. To put it simply, to nourish his lavish and decadent lifestyle - and a gambling habit that would make Jimmy “The Greek” blush - he really has no choice but to box continuously for the next few years.
Yeah, as Patrick Ewing might say, Mayweather makes a lot of money but he also spends (and bets) a whole lot of money.
And you know what? Love him or loathe him, more Mayweather is a good thing for the business of boxing. Because when he’s out there, boxing becomes front page news and national outlets talk about the “Sweet Science” (imagine that. It’s not a dead sport nor is it being taken over by the UFC after all!). It’s why outlets like ESPN were devoting a pretty good amount of time to boxing on Thursday and why an internet scribe like me was a guest on a national radio program like The Doug Gottlieb Show on CBS Sports Radio.
All this for a match-up that is four months away.
Mayweather-Alvarez is the fight the fans wanted.
It’s the fight everyone involved needed.
Don’t know if this is any real indicator but as news spread like wildfire that Mayweather-Alvarez was consummated, Twitter went crazy. As a boxing writer, the most active period for my timeline in terms of feedback, retweets, favorites, etc. is during a big fight.
But Wednesday night was something else. I can’t imagine anything else was talked about as much as this subject on this particular social platform.
As I mentioned earlier, programs that usually ignore boxing as if it were the WNBA were talking about boxing, which isn’t completely unusual. When Mayweather or Manny Pacquiao fight, boxing is relevant and discussed - but not fights that won’t take place for a few months.
Many are projecting this fight to challenge the all-time pay-per-view mark of 2.4 million buys set when Oscar De la Hoya faced Mayweather in 2007. OK, my early prediction is this promotion will do between 1.75 and 2 million purchases. Yeah, Alvarez is extremely popular but I think many fans are forgetting just how big Oscar was at that point. “Canelo” is popular but he isn’t Oscar-popular yet. By the time Mayweather vs. De la Hoya took place, ’the Golden Boy” was firmly entrenched as the biggest pay-per-view draw in the history of the sport.
Mayweather-Alvarez is big but I’m not sure we’ll ever see another night quite like May 5th, 2007.
OK, lets get this out of the way; is Floyd a hypocrite for getting a catchweight for this fight given what he has said in the past about Manny Pacquiao and wanting to face guys like Miguel Cotto where they are “most comfortable.” Of course he is.
But catchweights have been a part of boxing for a long time (look it up) and are here to stay.
Will Alvarez be affected by having a weight limit of 152? Who knows? But I get the sense that given this kid’s chutzpah, unless he and his team felt they couldn’t perform well at that number, they wouldn’t have agreed to it. And according to Richard Schaefer, there is no cap on what Alvarez can weigh the night of the fight.
So you could argue that both sides have made significant concessions here.
Malik Scott will face Dereck Chisora at Wembley Arena in London on July 20th...The Lucas Matthysse-Lamont Peterson fight on Showtime a few weeks ago had an average of 472,800 viewers and peaked at 614,000...This past weekend’s rematch between Carl Froch and Mikkel Kessler did a peak of 493,000 viewers in the afternoon and the rebroadcast later that night had 577,000...The Bovada (@bovada.lv) has Mayweather at -280 over Alvarez...September 14th is gonna be a big one for Showtime and CBS. They have ‘Bama versus Texas A&M in the afternoon and then Mayweather-Alvarez...By the way, Danny Garcia is going to face “The Machine” on September 7th, right?....Please tell me shorts and sandals weather has returned for good in Southern California...
I can be reached at firstname.lastname@example.org and I tweet at www.twitter.com/stevemaxboxing. We also have a Facebook fan page at www.facebook.com/MaxBoxing.
May 30, 2013