Seb Eubank tells Danny Flexen how he hopes Ultimate Boxxer will kickstart his career and maybe change some unfair perceptions
Being born a Eubank, or any other well-known name for that matter, is a double-edged sword. The famous surname can open otherwise locked doors, but people can also transfer to you any animosity they have towards your notorious family members. It’s not fair but you have to take the rough with the smooth.
For 2-0 Seb Eubank therefore, the son of polarising legend Chris Eubank Sr and younger brother of world title challenger Chris Jr, his appearance in the April 3 Ultimate Boxxer super-middleweight tournament is not just a chance to kickstart his fledgling pro career, but also an opportunity to change some misconceptions.
“I definitely want to be more active this year and I’m hoping Ultimate Boxxer can provide a solution for that,” Eubank, based in the United Arab Emirates, explained. “Because of my name I’m done with the leisure centre shows, they’re not for me. My name deserves to be on big shows, that’s one of the pros you’ve got to take with the cons. Some people don’t like me because they’ve got an issue with my dad, some people judge books by their covers. When I was robbed in the  ABA quarter-finals as an amateur [against Dean Laing], that told me it’s because I was a Eubank; it wasn’t even a close fight, it was a straight beating.
“Ultimate Boxxer is a young platform, these guys are hungry, looking to make a name, looking to make noise and be different; that’s what attracted me. They always caught my attention, the Prizefighter-style tournaments. Everyone’s got their own attributes but I’m just an explosive fighter and an experienced amateur so the three three-minute rounds suit me down to the ground. I don’t think any of these guys will live with me. I told my dad, ‘I know it’s risky but I don’t wanna go through the usual bunch of journeymen.’ I felt it was a good opportunity to show I’m a real fighter.”
A former rugby player at a high level, 28-year-old Eubank only had his first amateur bout at 21 and since turning professional two years ago, he’s had just a pair of paid fights. Seb won his initial MMA contest last month, a move indicative of a perennial desire to eschew the traditional boxing journey.
“I have my own nutrition and wellbeing business,” he expounded. “Healing people through food which is our medicine, helping people find alternatives because the pharmaceutical industry has been letting people down for too long and charging too much. I work all over the world, but I’m based in the UAE.
“I like the lifestyle here, the bang for your buck out here, dad used to train in Dubai all the time, so I’ve got a good relationship with the country.
“My career’s just been my own path, my own choices, I haven’t allowed boxing to dictate my journey, its only part of my journey. I wanna do things people haven’t done before, break records, no one’s really got a story, no one’s any different.”
Tickets for Ultimate Boxxer 7 are on sale now via www.ticketmaster.co.uk/ultimate-boxxer-tickets/ Limited tickets available. Fan can watch Seb Eubank in action live on BT Sport on Friday 3rd April.